PA Editor | Public Alliance

3 Digital Marketing Initiatives Businesses Need to Maintain During COVID-19

Leave a Comment / Business, Marketing / By PA Editor

Online behaviors have changed amid the COVID-19 pandemic. While some companies that provide “essential goods” may thrive in the midst of the Coronavirus, many others are being forced to reevaluate their business strategy and budgets. Doing business in uncertain times can be stressful, but all the work shouldn’t stop simply because demand is low. Here …

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Do You Need TikTok? You Might.

Leave a Comment / Uncategorized / By PA Editor

A TikTok video called “how Panera prepares mac and cheese” exposed the “fast-food” way Panera Bread prepares its Mac and Cheese, and caused a controversial uproar on social media platforms with users split on the restaurant’s ways of meal prep. Whatever your stance on the situation, the video went viral, having 945,000 likes and 9,000 …

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Fall 2019 Advertising Agency Horoscope

Leave a Comment / Uncategorized / By PA Editor

The ABCs of Graphic Design in 2019

My Public Alliance Internship. No, No, That Wasn’t a Question.

Leave a Comment / Updates / By PA Editor

This semester I had the incredible opportunity to intern at Public Alliance. As a soon-to-be college graduate, I was eager to earn real world experience and gain the knowledge and skills needed to succeed in the industry. During my time at Public Alliance, I learned a lot about marketing and the inner workings of an advertising agency. …

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Say Hello to Gutenberg in the 5.0 WordPress Update

Leave a Comment / Design, Marketing / By PA Editor

With the growth of sites like Squarespace, Wix and other WYSIWYG builders, the competition for user-friendly interfaces on websites has gotten intense. WordPress has had the same editor interface for almost 15 years, so after 6 months of testing and community feedback, Gutenberg is finally here. What is Gutenberg? Gutenberg is the latest editor released …

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5 Design Trends To Leave In 2018

Leave a Comment / Advertising, Design, Marketing / By PA Editor

Every year people spend thousands of dollars upgrading our lives. From the cars we drive, to the clothes we wear, to the houses we live in. We want the best, up-to-date styles, and let last year’s fads slip into sweet nostalgia. One thing that we often overlook, however, is popular trends in everyday marketing design. …

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Living for Living Coral!

Leave a Comment / Design Inspiration / By PA Editor

Pantone announced the color of the year, but a lot of people are wondering what the heck to do with it. So we’re here to help you out. Here’s a little inspiration on ways to liven up your space with Living Coral. First up: Living for It! Perfect for those of you out there who …

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Take Charge of Your Digital Footprint

Leave a Comment / Advertising, Business, PR Management / By PA Editor

Just as environmentally-conscious people and organizations are concerned about their carbon footprint, your brand’s digital footprint and reputation should be of equal consideration. There are a lot of misconceptions out there about online “reputation management.” Some people discount how much your online image matters, others choose to ignore negative comments and reviews – hoping nobody …

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