Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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Product: The totality of goods or services that a company makes available; output Brand: A set of distinctive characteristics that establish a recognizable image or identity of a person or thing. A really good product can still be replicated. A really good brand, however, has the power to distinguish that product from competitors. This is why a product is nothing without the support of a powerful brand. When a brand becomes strong, it conveys emotions that go beyond whatever product you are offering. It creates a lasting impression that customers experience when they see, hear, or think of you. The goal is for that impression to convince them to choose your product over another. It’s crucial to differentiate yourself, especially if you aren’t the first mover in your category. Learn and research your audience and give them a reason to want to be

Every year people spend thousands of dollars upgrading our lives. From the cars we drive, to the clothes we wear, to the houses we live in. We want the best, up-to-date styles, and let last year’s fads slip into sweet nostalgia. One thing that we often overlook, however, is popular trends in everyday marketing design.   At one point in the history of the world, Comic Sans made its debut as a popular, informal document/childrens materials font. Thankfully, the world one day decided that it was time to put it on a shelf and leave the style in a box labeled “not for reuse.” That’s exactly what needs to happen with some trends that still make their way into popular culture and common designs.   To help sort it all out, here are 5 design trends that we don’t feel make the cut for

Just as environmentally-conscious people and organizations are concerned about their carbon footprint, your brand’s digital footprint and reputation should be of equal consideration. There are a lot of misconceptions out there about online “reputation management.” Some people discount how much your online image matters, others choose to ignore negative comments and reviews – hoping nobody will see them or they’ll just, somehow, disappear – and still others think SEO and online reputation are unrelated. These can all spell disaster for your organization’s brand. Trying to manage your brand’s reputation online and optimizing your website for search engines might seem intimidating, and it can be difficult if you don’t know the proper steps to take and how to execute them, but managing both are critical to your brand’s success. You need to constantly monitor and manage your online image, and never let

You might assume that online engagement and business is down due to the summer months and you may be right. More people are on vacation and your clients are more casual about giving your company some business. Unfortunately, business doesn’t take a day off and effective marketing throughout the summer months is a must.  That’s where we come in! It is our job as an advertising firm to provide clients with a marketing strategy that is sure to help them achieve goals and boost business.  Summer is a great time to brainstorm and create new and innovative marketing strategies because there could be less competition strategizing for summer, allowing you to stand out and above the rest. Here are some summer marketing ideas and tips that work! Write Blogs: If your website doesn’t include blogs yet, you should start including them now.