Product: The totality of goods or services that a company makes available; output Brand: A set of distinctive characteristics that establish a recognizable image or identity of a person or thing. A really good product can still be replicated. A really good brand, however, has the power to distinguish that product from competitors. This is …
Online behaviors have changed amid the COVID-19 pandemic. While some companies that provide “essential goods” may thrive in the midst of the Coronavirus, many others are being forced to reevaluate their business strategy and budgets. Doing business in uncertain times can be stressful, but all the work shouldn’t stop simply because demand is low. Here …
3 Digital Marketing Initiatives Businesses Need to Maintain During COVID-19 Read More »
Just as environmentally-conscious people and organizations are concerned about their carbon footprint, your brand’s digital footprint and reputation should be of equal consideration. There are a lot of misconceptions out there about online “reputation management.” Some people discount how much your online image matters, others choose to ignore negative comments and reviews – hoping nobody …
Your Business Website Needs Captivating Blogs! Here’s why. A weblog, or blog for short, is an online informative journal that displays information chronologically, from newest to oldest, and is a platform where a single writer or group share their views on various subjects. If utilized for the purpose of content marketing, blogging is a necessary …
Maintaining a Google My Business account is a vital component for local search engine ranking. In 2014, Google rolled out their update, Pigeon, which gave local businesses an advantage over national businesses when it came to local search. Now in 2018, we are receiving a new range of updates and features to further help an …
How Google My Business Updates Affect Your Business Read More »
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