Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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Just as environmentally-conscious people and organizations are concerned about their carbon footprint, your brand’s digital footprint and reputation should be of equal consideration. There are a lot of misconceptions out there about online “reputation management.” Some people discount how much your online image matters, others choose to ignore negative comments and reviews – hoping nobody will see them or they’ll just, somehow, disappear – and still others think SEO and online reputation are unrelated. These can all spell disaster for your organization’s brand. Trying to manage your brand’s reputation online and optimizing your website for search engines might seem intimidating, and it can be difficult if you don’t know the proper steps to take and how to execute them, but managing both are critical to your brand’s success. You need to constantly monitor and manage your online image, and never let

Your Business Website Needs Captivating Blogs! Here’s why. A weblog, or blog for short, is an online informative journal that displays information chronologically, from newest to oldest, and is a platform where a single writer or group share their views on various subjects. If utilized for the purpose of content marketing, blogging is a necessary part of a comprehensive marketing strategy and a powerful lead generating method. To achieve the best results for your business, pair your strong blog content with strategic search engine optimization. Here’s how your business can benefit from a well-developed blog. Drive Traffic to Your Site. A blog is used to provide clever and useful ideas when a client is looking for information online. If the blog peeks the client’s interest, traffic on your site goes up and so does the time the user spends reading it. That blog

Maintaining a Google My Business account is a vital component for local search engine ranking. In 2014, Google rolled out their update, Pigeon, which gave local businesses an advantage over national businesses when it came to local search. Now in 2018, we are receiving a new range of updates and features to further help an organization receive leads, traffic and brand awareness. Below is a list of just a few major updates and how they may impact your Local Business listings. Local Map Pack Update The Local Map Pack Update has drastically changed how users interact with the local search results page (SERP). The new update focuses on hyperlocal marketing and allowing their mobile experience /voice-activated services to integrate with SERPs. Google My Business is where Google Maps and local searches pull most of the data for your business, which typically includes