Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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Marketing

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Business, Marketing

Maintaining a Google My Business account is a vital component for local search engine ranking. In 2014, Google rolled out their update, Pigeon, which gave local businesses an advantage over national businesses when it came to local search. Now in 2018, we are receiving a new range of updates and features to further help an organization receive leads, traffic and brand awareness. Below is a list of just a few major updates and how they may impact your Local Business listings. Local Map Pack Update The Local Map Pack Update has drastically changed how users interact with the local search results page (SERP). The new update focuses on hyperlocal marketing and allowing their mobile experience /voice-activated services to integrate with SERPs. Google My Business is where Google Maps and local searches pull most of the data for your business, which typically includes

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Marketing, Social Media

Did you know that it takes 50 milliseconds for your brain to visually process the images it receives from your eyes? After the processing is done the first thing the human mind does is make conceptually driven perceptions that scientists and psychologists agree are correct more times than not. This means that, in a matter of seconds, humans intellectually analyze who, what, and why we are looking at something before that subject even has a chance to react. When managing your brand you have to keep in mind that everything that we put out into the world has the possibility to earn millions of judgements, conclusions, and decisions.   Managing Your Brand [two_third padding="0 5% 0 0"] Curating your image is one of the most important things you can do to maintain consistent branded content. It is an art form that takes time, reflection and

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Advertising, Marketing

You might assume that online engagement and business is down due to the summer months and you may be right. More people are on vacation and your clients are more casual about giving your company some business. Unfortunately, business doesn’t take a day off and effective marketing throughout the summer months is a must.  That’s where we come in! It is our job as an advertising firm to provide clients with a marketing strategy that is sure to help them achieve goals and boost business.  Summer is a great time to brainstorm and create new and innovative marketing strategies because there could be less competition strategizing for summer, allowing you to stand out and above the rest. Here are some summer marketing ideas and tips that work! Write Blogs: If your website doesn’t include blogs yet, you should start including them now.

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Marketing, Social Media

Here at Public Alliance, we hold a great deal of pride in the digital marketing work that we do especially when it comes to using social media for business. Facebook is and continues to be the best social network to utilize for business and while other platforms can get find you a higher online audience, Facebook remains king. Facebook currently has over 202 million active users and the CEO Mark Zuckerberg said that the average US consumer spends 40 minutes on Facebook per day. Of these 202 Million users, the primary user’s demographics derive from the 35 to 54 year-old market making up 67 million US users and the 25 to 34 year-old market making up 51 million US users. Facebook is also still a growing platform where the largest growth coming from the 65+ demographic with a 44.4% growth