If you’re in business, you’re in advertising. If so, then you’ve probably seen changes – coming faster and faster – in where you advertise, how you advertise, and how your customers are consuming your advertising. As an advertising agency that works with a diverse set of industries, our team must stay ahead of the latest …
5 big changes advertisers will see in the next 5 years. Read More »
Super Bowl commercials are the most anticipated and highly watched advertisements of the year. With millions tuning in, it’s no surprise that brands are eager to make a lasting impression and stand out from the crowd. However, not all Super Bowl commercials are well-received. Over the years, there have been several controversial ads that have …
6 Controversial Super Bowl Ads and How to Avoid Being One Read More »
Influencer marketing is a popular way for businesses to reach target audiences and increase brand awareness. However, with the rise of influencer marketing, many businesses make mistakes that can impact the success of their campaigns. Here are 10 essential steps for a successful influencer marketing campaign. Ignore them, and your whole campaign could fall apart. …
10 Essential Steps for a Successful Influencer Marketing Campaign Read More »
With the holidays behind us, a new year lies ahead. On a personal level, you may have already abandoned your new year’s resolution to go to the gym everyday or to cut down on your social media doom scrolling. But 2023 also offers a fresh start for your business, whatever its size, and untapped marketing …
6 Marketing Strategies to Stay Ahead of the Game in 2023 Read More »
Our recent billboard campaign for the Deputy Sheriff’s Association of Bexar County garnered a lot of attention, from the public, the media, and even the Texas Governor! These eye-catching boards were part of our client’s effort to bring awareness to the community about public safety issues caused by staffing shortages at the Bexar County Sheriff’s …
Public safety campaign creates buzz in Bexar County Read More »
Over the past two years, employees have begun asserting their personal identities at work more than ever as the workplace itself has gone virtual. When our longtime client, Alamo Community Group (ACG), one of Texas’s leading and most innovative affordable housing developers, decided to hold a celebratory dinner to honor the tenure of three of its …
It’s that time of the year again—yes, the end of it—when we are supposed to look back at the past 12 months and act like it all made sense. The media produce rankings. Time announces its person of the year. Texas Monthly designates its Bum Steer. And tech companies deliver retrospectives derived from harvested user …
Hardly any Twitter trend is off limits to brands. If it’s humorous, all the better—provided your brand is in on the joke. Last month, brands from all over the world tested their knack for irony by latching onto the new ‘red flag’ trend. While many succeeded at it, at least one San Antonio organization may …
Public Alliance was retained by the San Antonio Police Officer’s Association (Client) in August 2020 to plan and manage an integrated city-wide campaign with the goal of defeating Proposition B, which was on the May 1, 2021 San Antonio municipal ballot, and if approved by voters would have repealed collective bargaining rights for San Antonio …
June is Pride Month and over the past couple of decades we’ve all seen corporate America rush to show how much they support LGBTQIA+ awareness and representation. While this is a great development, it’s clear that brands big and small need to be smart about how they go about waving the rainbow flag. Sometimes they …
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