Social media platforms are a great tool for building and sharing your brand. So, you’ll want to take advantage of multiple platforms without spreading yourself too thin. You’ll need a strategy to help you pick the platforms that are going to be most beneficial to your business. To do this you’ll need to figure out which platforms are going to give you the most exposure to your targeted audience and help you achieve your marketing goals. Here are the key factors of each platform that you need to know. Instagram Instagram can be a great tool for you if your goal is brand building. If your message is best shown, then Instagram is your platform. By creating engaging photos and short videos, you can reach a large audience to build a massive following. The top industries on Instagram are beauty, fitness, food,

Is your Google ranking suffering and you’d like to know how to improve it? If you already have an established website, let’s start by analyzing and troubleshooting it to see if you’re following Best Practices according to Google. Best Practices include high-quality content (especially on your home page), quality link building, visibility in search queries, and a clear hierarchy within your web navigation. Conducting your site under the suggested Best Practices according to Google is the foundation of developing a high-performing website. If your site is already developed there are several tools you can utilize to properly assess it. ‘Lighthouse’ is an extension you can add to your web browser. Once added, you can generate a report grading your performance, accessibility, best practices, and SEO. Some of these carry more weight and importance than others. Let’s start with SEO. There are three

2020, what a year! Businesses have been forced to adapt to new realities. Consumers likewise have changed how they shop, socialize, get news and frankly, spend their money.  The pandemic has in many ways just accelerated the timeline of consumer trends already in motion. So even when the effects of the pandemic recede, businesses should continue to adapt and innovate, creating new ideas, concepts, and processes to meet new consumer demands. As always, effective marketing is key to profitability and staying ahead of the competition, so consider these marketing resolutions for your business in 2021.Evaluate PerformanceBefore you can commit to being better in 2021, it’s important to understand your performance in 2020. Whether your marketing content focuses on blogs, social media, podcasts, or anything else, evaluating results and setting new goals based on them should be a top priority. Consider your

Green Bean Casserole - Account ExecutiveEven during the holidays, you go towards the healthier options. You are the only one at the table to not go back for seconds and maybe even skip dessert. Yikes. You also feel obligated to make sure everyone gets along- facilitating the conversation and steering away from the controversial subjects. If you worked in an agency you’d probably be an account executive. You are motivated, organized, and a great listener. When the family asks how work has been you sound really smart and put together when in reality, you’re stressed beyond belief. Mashed Potatoes - CopywriterThe safest side on the table. Potatoes in any form are usually good. If your go to is mashed potatoes then you love the comfort food. You are easy going, and just like potatoes, you get along with anyone. If you

The emergence of COVID-19 has altered the way we all live and work, and that includes the world of digital marketing. While the pandemic’s full impact is still to be determined, its effects on digital marketing has been profound as people increasingly go online to meet their day-to-day needs. From SEO to the way businesses interact with consumers, the script is being rewritten for better and for worse.  Digital Marketing and the Consumer Digital marketing is changing and the effects can be seen in consumer behavior. For lunch or dinner options, instead of searching for restaurants closest to our locations, we are searching for delivery or curbside options. We are more online than ever before. Online appointments are now the norm for many businesses.Online meetings and Zoom calls are on the rise while face-to-face interactions are on the decline due to the