Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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You might assume that online engagement and business is down due to the summer months and you may be right. More people are on vacation and your clients are more casual about giving your company some business. Unfortunately, business doesn’t take a day off and effective marketing throughout the summer months is a must.  That’s where we come in! It is our job as an advertising firm to provide clients with a marketing strategy that is sure to help them achieve goals and boost business.  Summer is a great time to brainstorm and create new and innovative marketing strategies because there could be less competition strategizing for summer, allowing you to stand out and above the rest. Here are some summer marketing ideas and tips that work! Write Blogs: If your website doesn’t include blogs yet, you should start including them now.

Here at Public Alliance, we hold a great deal of pride in the digital marketing work that we do especially when it comes to using social media for business. Facebook is and continues to be the best social network to utilize for business and while other platforms can get find you a higher online audience, Facebook remains king. Facebook currently has over 202 million active users and the CEO Mark Zuckerberg said that the average US consumer spends 40 minutes on Facebook per day. Of these 202 Million users, the primary user’s demographics derive from the 35 to 54 year-old market making up 67 million US users and the 25 to 34 year-old market making up 51 million US users. Facebook is also still a growing platform where the largest growth coming from the 65+ demographic with a 44.4% growth