It’s that time of the year again—yes, the end of it—when we are supposed to look back at the past 12 months and act like it all made sense. The media produce rankings. Time announces its person of the year. Texas Monthly designates its Bum Steer. And tech companies deliver retrospectives derived from harvested user …
Hardly any Twitter trend is off limits to brands. If it’s humorous, all the better—provided your brand is in on the joke. Last month, brands from all over the world tested their knack for irony by latching onto the new ‘red flag’ trend. While many succeeded at it, at least one San Antonio organization may …
Public Alliance was retained by the San Antonio Police Officer’s Association (Client) in August 2020 to plan and manage an integrated city-wide campaign with the goal of defeating Proposition B, which was on the May 1, 2021 San Antonio municipal ballot, and if approved by voters would have repealed collective bargaining rights for San Antonio …
June is Pride Month and over the past couple of decades we’ve all seen corporate America rush to show how much they support LGBTQIA+ awareness and representation. While this is a great development, it’s clear that brands big and small need to be smart about how they go about waving the rainbow flag. Sometimes they …
Public Alliance is well known for our award-winning marketing and advertising, but during election season, we’re also sought out for our political campaign planning, strategy, and creative services. For the May 2021 elections, one of the political clients we were proud to work with was school board candidate, Clay Page. Making his first run for …
Is your Google ranking suffering and you’d like to know how to improve it? If you already have an established website, let’s start by analyzing and troubleshooting it to see if you’re following Best Practices according to Google. Best Practices include high-quality content (especially on your home page), quality link building, visibility in search queries, …
Product: The totality of goods or services that a company makes available; output Brand: A set of distinctive characteristics that establish a recognizable image or identity of a person or thing. A really good product can still be replicated. A really good brand, however, has the power to distinguish that product from competitors. This is …
Social media platforms are a great tool for building and sharing your brand. So, you’ll want to take advantage of multiple platforms without spreading yourself too thin. You’ll need a strategy to help you pick the platforms that are going to be most beneficial to your business. To do this you’ll need to figure out …
What Social Media Platforms are Best for Your Business? Read More »
2020, what a year! Businesses have been forced to adapt to new realities. Consumers likewise have changed how they shop, socialize, get news and frankly, spend their money. The pandemic has in many ways just accelerated the timeline of consumer trends already in motion. So even when the effects of the pandemic recede, businesses should …
Green Bean Casserole – Account ExecutiveEven during the holidays, you go towards the healthier options. You are the only one at the table to not go back for seconds and maybe even skip dessert. Yikes. You also feel obligated to make sure everyone gets along- facilitating the conversation and steering away from the controversial subjects. …
Agencies & Thanksgiving: What your favorite dish says about you! Read More »
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