Over the past two years, employees have begun asserting their personal identities at work more than ever as the workplace itself has gone virtual. When our longtime client, Alamo Community Group (ACG), one of Texas’s leading and most innovative affordable housing developers, decided to hold a celebratory dinner to honor the tenure of three of its longest-serving executives, we seized the opportunity create branding that highlighted their individual personalities and interests. After some research and brainstorming, our team presented the client with three unique concepts. Although ACG liked them all, they ultimately selected our pop art interpretation, which brought out the playfulness and the quirky nature that had stood out to us in ACG’s workplace.
