PA Editor

On The Job

Meet Sheena, Account Executive Our industry is ultra-competitive, which is one reason why we place such importance on being responsive to our clients and making sure they get what they need, when they need it. As an account executive (AE) whose job is to project manage and interface with clients, our agency’s ability to meet …

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What’s So Great About a PA Summer Internship?

A summer internship with Public Alliance is an excellent opportunity for you to gain valuable experience and insight into your chosen field. If you are pursuing a degree in advertising, marketing, public relations, or other creative major, a summer internship with our agency can be very beneficial. Why? Applying for a 2023 Summer Internship with …

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Revamped Website, Revitalized Business: Check out the Stunning New Look of IES.

Introducing the newly revamped website of Intelligent Engineering Services (ie-services.com), one of the top structural engineering firms in Texas. The new site boasts an elegant and modern design that features a more user-friendly portfolio and layout, highlighting items of direct interest to our clients’ desired audiences. We also updated our message presentation with the use …

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5 big changes advertisers will see in the next 5 years.

If you’re in business, you’re in advertising. If so, then you’ve probably seen changes – coming faster and faster – in where you advertise, how you advertise, and how your customers are consuming your advertising. As an advertising agency that works with a diverse set of industries, our team must stay ahead of the latest …

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6 Controversial Super Bowl Ads and How to Avoid Being One

Super Bowl commercials are the most anticipated and highly watched advertisements of the year. With millions tuning in, it’s no surprise that brands are eager to make a lasting impression and stand out from the crowd. However, not all Super Bowl commercials are well-received. Over the years, there have been several controversial ads that have …

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10 Essential Steps for a Successful Influencer Marketing Campaign

Influencer marketing is a popular way for businesses to reach target audiences and increase brand awareness. However, with the rise of influencer marketing, many businesses make mistakes that can impact the success of their campaigns. Here are 10 essential steps for a successful influencer marketing campaign. Ignore them, and your whole campaign could fall apart.  …

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10 Mistakes That’ll Wreck your Social Media Game

For most of us, social media serves many roles, but most of them are personal and rarely strategic. Mastering our social accounts in everyday use – for entertainment, maintaining friendships, displaying this morning’s breakfast bowl – comes more or less intuitively. It’s especially tempting for many, including millennials or Gen Zers, to think that their …

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PR for a Purpose: How Companies and Organizations Can Use Public Relations for Good

As the third Monday of January approaches, Americans will celebrate MLK Day in a variety of ways. Some will attend marches, others will surely post on social media, and some will engage in quiet reflection. Many may wonder how their actions contribute to societal progress, as the black and white images of brave civil rights …

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Winning Hearts & Spirits of Spanish-Speaking Communities

Another Hispanic Heritage month has ended, but, whatever the time of year, companies should always strive to reach and engage with Spanish-speaking communities, by leveraging media partners to powerfully deliver their message. ¡Hola, Amigos! Are you engaging effectively with Spanish-speaking communities across the country? In Latin America? You should be! US Hispanics’ buying power has …

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