PR Management

PR for a Purpose: How Companies and Organizations Can Use Public Relations for Good

As the third Monday of January approaches, Americans will celebrate MLK Day in a variety of ways. Some will attend marches, others will surely post on social media, and some will engage in quiet reflection. Many may wonder how their actions contribute to societal progress, as the black and white images of brave civil rights …

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Take Charge of Your Digital Footprint

Just as environmentally-conscious people and organizations are concerned about their carbon footprint, your brand’s digital footprint and reputation should be of equal consideration. There are a lot of misconceptions out there about online “reputation management.” Some people discount how much your online image matters, others choose to ignore negative comments and reviews – hoping nobody …

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