Public Affairs

Another Hispanic Heritage month has ended, but, whatever the time of year, companies should always strive to reach and engage with Spanish-speaking communities, by leveraging media partners to powerfully deliver their message. ¡Hola, Amigos! Are you engaging effectively with Spanish-speaking communities across the country? In Latin America? You should be! US Hispanics’ buying power has …

Winning Hearts & Spirits of Spanish-Speaking Communities Read More »

My role has changed over the years as I have transitioned from a broadcast journalist to a public affairs consultant at a top public relations company. But one thing has always remained the same – the power of the media! It’s not just about building a brand; it’s about creating awareness of your organization to …

6 Tips for Engaging with Media and Ensuring a Successful Interview  Read More »