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10 Essential Steps for a Successful Influencer Marketing Campaign

Influencer marketing is a popular way for businesses to reach target audiences and increase brand awareness. However, with the rise of influencer marketing, many businesses make mistakes that can impact the success of their campaigns. Here are 10 essential steps for a successful influencer marketing campaign. Ignore them, and your whole campaign could fall apart.  …

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10 Mistakes That’ll Wreck your Social Media Game

For most of us, social media serves many roles, but most of them are personal and rarely strategic. Mastering our social accounts in everyday use – for entertainment, maintaining friendships, displaying this morning’s breakfast bowl – comes more or less intuitively. It’s especially tempting for many, including millennials or Gen Zers, to think that their …

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PR for a Purpose: How Companies and Organizations Can Use Public Relations for Good

As the third Monday of January approaches, Americans will celebrate MLK Day in a variety of ways. Some will attend marches, others will surely post on social media, and some will engage in quiet reflection. Many may wonder how their actions contribute to societal progress, as the black and white images of brave civil rights …

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Public safety campaign creates buzz in Bexar County

Our recent billboard campaign for the Deputy Sheriff’s Association of Bexar County garnered a lot of attention, from the public, the media, and even the Texas Governor! These eye-catching boards were part of our client’s effort to bring awareness to the community about public safety issues caused by staffing shortages at the Bexar County Sheriff’s …

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6 Tips for Engaging with Media and Ensuring a Successful Interview 

My role has changed over the years as I have transitioned from a broadcast journalist to a public affairs consultant at a top public relations company. But one thing has always remained the same – the power of the media! It’s not just about building a brand; it’s about creating awareness of your organization to …

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6 Ways to Target Your Perfect Facebook Audience

While it’s always a good idea for your business to post Facebook content organically, there are even more opportunities for your brand when you “boost” content. Using paid social media reaches a larger audience instead of just showing up in your followers feeds, where it can get overlooked. With paid social ads, your content is …

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