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Public safety campaign creates buzz in Bexar County

Our recent billboard campaign for the Deputy Sheriff’s Association of Bexar County garnered a lot of attention, from the public, the media, and even the Texas Governor! These eye-catching boards were part of our client’s effort to bring awareness to the community about public safety issues caused by staffing shortages at the Bexar County Sheriff’s …

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6 Tips for Engaging with Media and Ensuring a Successful Interview 

My role has changed over the years as I have transitioned from a broadcast journalist to a public affairs consultant at a top public relations company. But one thing has always remained the same – the power of the media! It’s not just about building a brand; it’s about creating awareness of your organization to …

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6 Ways to Target Your Perfect Facebook Audience

While it’s always a good idea for your business to post Facebook content organically, there are even more opportunities for your brand when you “boost” content. Using paid social media reaches a larger audience instead of just showing up in your followers feeds, where it can get overlooked. With paid social ads, your content is …

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