Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

210.822.0513
info@public-alliance.com

Our recent billboard campaign for the Deputy Sheriff’s Association of Bexar County garnered a lot of attention, from the public, the media, and even the Texas Governor! These eye-catching boards were part of our client’s effort to bring awareness to the community about public safety issues caused by staffing shortages at the Bexar County Sheriff’s Office. Were they scary? Yes—but residents, the media and public stakeholders got the point. Hundreds of Bexar County residents commented on social media about the boards, and the campaign was covered extensively by local media, so much so that it caught the attention of Governor Greg Abbott who came to San Antonio to hear ideas on how to better address law enforcement staffing shortages in large counties.

My role has changed over the years as I have transitioned from a broadcast journalist to a public affairs consultant at a top public relations company. But one thing has always remained the same - the power of the media! It’s not just about building a brand; it’s about creating awareness of your organization to positively impact peoples’ lives. Too many entrepreneurs spend most of their time looking for a magic bullet to bring in leads, buying more online courses, and praying things will turn around before the monthly bills roll in. Meanwhile, they neglect the prospect of earned media as a tool to reach consumers or to build awareness for their brand. One appearance on TV leveraged the right way can bring in more leads than companies can handle. A single appearance on a morning show can bring in an entire

“A trio good enough to collect and cherish," we designed three collectible bobble-head boxes for each of our three honorees. Over the past two years, employees have begun asserting their personal identities at work more than ever as the workplace itself has gone virtual. When our longtime client, Alamo Community Group (ACG), one of Texas’s leading and most innovative affordable housing developers, decided to hold a celebratory dinner to honor the tenure of three of its longest-serving executives, we seized the opportunity create branding that highlighted their individual personalities and interests. After some research and brainstorming, our team presented the client with three unique concepts. Although ACG liked them all, they ultimately selected our pop art interpretation, which brought out the playfulness and the quirky nature that had stood out to us in ACG's workplace.

While it’s always a good idea for your business to post Facebook content organically, there are even more opportunities for your brand when you "boost" content. Using paid social media reaches a larger audience instead of just showing up in your followers feeds, where it can get overlooked. With paid social ads, your content is guaranteed to be seen. Want to generate leads, sales, and to drive traffic to your website? Paid social is the best way to do it. Consumers are 24% more likely to make a purchase after seeing a paid social ad than an organic one. Why are social ads more effective? It’s simple: they find the right audience. With paid social, you can target audiences based on location, interests, and many other factors. So, if you want to get the most out of your social ad campaigns

A TikTok video called “how Panera prepares mac and cheese” exposed the “fast-food” way Panera Bread prepares its Mac and Cheese, and caused a controversial uproar on social media platforms with users split on the restaurant’s ways of meal prep. Whatever your stance on the situation, the video went viral, having 945,000 likes and 9,000 comments at the time of publication. This begs the question if used for marketing purposes, can TikTok be a great way to get your brand noticed and go viral yourself?  How Can Your Brand Use TikTok? Celebrating its third anniversary, TikTok, an app which consists of funny looping videos and music montages made by other users, is used for humor purposes and senseless entertainment. What felt like a replacement for the now defunct Vine, is now being taken seriously by brands and marketing industry professionals. An app

After-hours calls from clients, several new accounts added to your plate, and dealing with surly creatives will bum you out this fall, but don’t worry, if you get tired of it all there are a million other jobs you can do with your advertising degree. You’ll continue to have too many meetings and too little time, but have no fear, once you’re finally ready to dig in to work, your computer will crash providing some much-needed “you time.” Although you’ll finally be included in some client meetings this fall, when you show your designs they’ll all still say, “I could have done that.” No one knows exactly what you do or how you do it, but that’s ok because this fall you’ll be very busy with several new clients who, by the way, all want to be #1 on Google by the end