Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.


June is Pride Month and over the past couple of decades we’ve all seen corporate America rush to show how much they support LGBTQIA+ awareness and representation. While this is a great development, it’s clear that brands big and small need to be smart about how they go about waving the rainbow flag. Sometimes they hit the mark, but just as often, they miss it badly. We’ve collected a few great pride campaigns to show you how brands can use their reach to create more awareness for the LGBTQIA+ community. LEVI’S Levi’s “All Pronouns All Love” collection took a slightly different approach when designing their pride collection for 2021. Levi’s decided to use as many colors as possible and not just the traditional rainbow color palette. They also offer several customizable products to give customers the opportunity to create clothes that represent

Product: The totality of goods or services that a company makes available; output Brand: A set of distinctive characteristics that establish a recognizable image or identity of a person or thing. A really good product can still be replicated. A really good brand, however, has the power to distinguish that product from competitors. This is why a product is nothing without the support of a powerful brand. When a brand becomes strong, it conveys emotions that go beyond whatever product you are offering. It creates a lasting impression that customers experience when they see, hear, or think of you. The goal is for that impression to convince them to choose your product over another. It’s crucial to differentiate yourself, especially if you aren’t the first mover in your category. Learn and research your audience and give them a reason to want to be

Businesses have lavished a lot of attention on millennials, but the upcoming generation, generation z, creates a new challenge for marketers. Those born after 1997 have a small attention span, get the majority of their news from social media, and have never known a life without technology. According to Forbes, Gen Z has a purchasing power worth $143 billion.  The oldest ones in this age group are finishing up their education and entering the workforce, suggesting that their purchasing power and impact on business will only grow in the upcoming years. So, it’s important for businesses to give an increasing amount of attention to this generation without alienating your current customer base. The way to cater to this unique group of young people just might require strategies you’ve never had to use before.  Social Responsibility First, let’s take a look at Gen

If there’s one thing I’ve learned about myself, it’s that I don’t have the biggest attention span, and neither do most people nowadays. This is where the elevator pitch comes in. So what exactly is an Elevator Pitch? To put it simply, it’s an informal presentation that should last no longer than 30 seconds. In those 30 seconds or less, the goal is to describe what you do or sell, in order to earn a follow-up conversation with your audience. These are the 5 basic steps towards the perfect elevator pitch. Identify your reason for presenting: Are you trying to catch the eye of a certain company or client? Or do you simply want the world to know who you are and what you can do to better their lives? No matter what the reason, make sure you figure out what

With more than 70% of all Americans on social media, your business, especially if you’re a small business, needs to be there too. Social media is critical to building brand awareness, generating leads, and ultimately converting them into sales. You know all this, but do you know which platforms best complement your products and services and which provide the best bang for your buck? No matter what you sell, the number one place for your business to be, whether you’re big or small, is Facebook. Even with as much bad PR as it has gotten in recent months, about 2.6 billion people still use Facebook every month. In addition to reaching the most people, Facebook is relatively cheap to advertise on and allows your business to micro-target your audience. Like other platforms that have benefitted during the COVID pandemic, such as

Video, one of the most engaging forms of content, is dominating social media right now. With the introduction of more video platforms, we have also seen those primarily known for photo and idea-sharing leverage the power of video. However, not all video content is suitable for every one of your social media accounts. Creating engaging content is one step in the right direction, but in order to successfully share your videos to the right audience, you need to know how to optimize based on the platform. For example, where vertical video is seeing success on Instagram and Facebook, LinkedIn crops videos to a square on their feed. Here is a guide on the best practices for each platform. Instagram Instagram offers different kinds of video- Stories, IGTV, Instagram Live, and normal video posts. Currently, live videos and stories are the most effective

Instagram is slowly becoming the next Facebook in terms of popularity. It is the second most used social media platform and approximately 32 percent of internet users in the U.S., including social media marketers and influencers are utilizing Instagram, but are they utilizing it to their advantage? Instagram is a visual platform based on a mixture of photos and videos. As the visual captures the audience’s attention, it’s the caption that can drive a conversation and make a significant impact on your insights. A witty and well-crafted caption allows you to take your visual further, increasing your likes and comments and driving consumers to your brand. Here are three tips for writing captivating captions that will help engage Instagram audiences with your content.   Explain What Your Photo Does Not Convey Your caption should fill in the details not expressed in the photo.

Did you know that it takes 50 milliseconds for your brain to visually process the images it receives from your eyes? After the processing is done the first thing the human mind does is make conceptually driven perceptions that scientists and psychologists agree are correct more times than not. This means that, in a matter of seconds, humans intellectually analyze who, what, and why we are looking at something before that subject even has a chance to react. When managing your brand you have to keep in mind that everything that we put out into the world has the possibility to earn millions of judgements, conclusions, and decisions.   Managing Your Brand [two_third padding="0 5% 0 0"] Curating your image is one of the most important things you can do to maintain consistent branded content. It is an art form that takes time, reflection and

Here at Public Alliance, we hold a great deal of pride in the digital marketing work that we do especially when it comes to using social media for business. Facebook is and continues to be the best social network to utilize for business and while other platforms can get find you a higher online audience, Facebook remains king. Facebook currently has over 202 million active users and the CEO Mark Zuckerberg said that the average US consumer spends 40 minutes on Facebook per day. Of these 202 Million users, the primary user’s demographics derive from the 35 to 54 year-old market making up 67 million US users and the 25 to 34 year-old market making up 51 million US users. Facebook is also still a growing platform where the largest growth coming from the 65+ demographic with a 44.4% growth

Social media platforms are a great way to promote your brand. Social networks are free, easy to use, and from a business standpoint, can be the interactive link between your company and your current and potential clients. According to Ad Age, consumers say that social media plays almost a big a role in their purchasing decisions as does television. Here are more reasons why social media should be a big part of your company’s marketing efforts. 1. It’s cheap. Running a social networking campaign is as cheap as it gets. It costs nothing to share posts, photos, etc., unless you pay to boost your content to get a bigger reach. Hiring a marketing firm is the best way to have your pages managed because they can find the best content to share, compare your analytics with that of your competitors, and they’ll