For most of us, social media serves many roles, but most of them are personal and rarely strategic. Mastering our social accounts in everyday use – for entertainment, maintaining friendships, displaying this morning’s breakfast bowl – comes more or less intuitively. It’s especially tempting for many, including millennials or Gen Zers, to think that their familiarity with …
10 Mistakes That’ll Wreck your Social Media Game Read More »
June is Pride Month and over the past couple of decades we’ve all seen corporate America rush to show how much they support LGBTQIA+ awareness and representation. While this is a great development, it’s clear that brands big and small need to be smart about how they go about waving the rainbow flag. Sometimes they …
Product: The totality of goods or services that a company makes available; output Brand: A set of distinctive characteristics that establish a recognizable image or identity of a person or thing. A really good product can still be replicated. A really good brand, however, has the power to distinguish that product from competitors. This is …
Businesses have lavished a lot of attention on millennials, but the upcoming generation, generation z, creates a new challenge for marketers. Those born after 1997 have a small attention span, get the majority of their news from social media, and have never known a life without technology. According to Forbes, Gen Z has a purchasing …
If there’s one thing I’ve learned about myself, it’s that I don’t have the biggest attention span, and neither do most people nowadays. This is where the elevator pitch comes in. So what exactly is an Elevator Pitch? To put it simply, it’s an informal presentation that should last no longer than 30 seconds. In …
With more than 70% of all Americans on social media, your business, especially if you’re a small business, needs to be there too. Social media is critical to building brand awareness, generating leads, and ultimately converting them into sales. You know all this, but do you know which platforms best complement your products and services …
Video, one of the most engaging forms of content, is dominating social media right now. With the introduction of more video platforms, we have also seen those primarily known for photo and idea-sharing leverage the power of video. However, not all video content is suitable for every one of your social media accounts. Creating engaging content is …
Instagram is slowly becoming the next Facebook in terms of popularity. It is the second most used social media platform and approximately 32 percent of internet users in the U.S., including social media marketers and influencers are utilizing Instagram, but are they utilizing it to their advantage? Instagram is a visual platform based on a …
Here at Public Alliance, we hold a great deal of pride in the digital marketing work that we do especially when it comes to using social media for business. Facebook is and continues to be the best social network to utilize for business and while other platforms can get find you a higher online audience, …
Social media platforms are a great way to promote your brand. Social networks are free, easy to use, and from a business standpoint, can be the interactive link between your company and your current and potential clients. According to Ad Age, consumers say that social media plays almost a big a role in their purchasing decisions …
8 Reasons Social Media is great for Your Business Read More »
