Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.


Product: The totality of goods or services that a company makes available; output Brand: A set of distinctive characteristics that establish a recognizable image or identity of a person or thing. A really good product can still be replicated. A really good brand, however, has the power to distinguish that product from competitors. This is why a product is nothing without the support of a powerful brand. When a brand becomes strong, it conveys emotions that go beyond whatever product you are offering. It creates a lasting impression that customers experience when they see, hear, or think of you. The goal is for that impression to convince them to choose your product over another. It’s crucial to differentiate yourself, especially if you aren’t the first mover in your category. Learn and research your audience and give them a reason to want to be

Public Alliance is one of San Antonio’s most successful and creative ad agencies, but in an industry as competitive as ours, what sets us apart and keeps us ahead of the pack? In many ways, it’s the art department that helps make our most creative ideas come to life and our best strategies have so much impact.  Like everyone on our team, our artists and graphic designers are committed to providing clients with unique work that stirs emotions and spikes curiosity. It takes a bold client to want to do something different, so our clients come to us when they want to stand out rather than blend in, and our team of artists work to build a relationship of trust so that we can achieve their ambitions. Our entire team takes pride in our work, but our artists stop at nothing to

I am a graphic design student at the University of the Incarnate Word in San Antonio, TX and the newest intern at Public Alliance. I have noticed several trends within the design community that have erupted in 2019 from logo work to typography choices, illustration styles, and so much more creating a revived movement in this era of design. Here we can see some examples of the trend. 1. ART DECO Recently graphic designers have taken a liking to the complex lines-work and symmetrical style from the twenties. Art Deco was first introduced after World War I and continued for almost a half-century. The very glamorous and overly embellishing style has found its way to today’s designs and seeing this trend blow up especially in logos is great way to pay homage to the past yet look to the future. 2. BUXOM SERIFS It’s

With the growth of sites like Squarespace, Wix and other WYSIWYG builders, the competition for user-friendly interfaces on websites has gotten intense. Wordpress has had the same editor interface for almost 15 years, so after 6 months of testing and community feedback, Gutenberg is finally here. What is Gutenberg? Gutenberg is the latest editor released for Wordpress. It is named after Johannes Gutenberg, the inventor of a printing press which introduced printing to Europe during the 1400s. (Definitely not to be confused with Steve Guttenberg from movie classics like “Police Academy” or “Three Men and a Baby”!) Past builders required knowledge in HTML or to utilize shortcodes to make your site work correctly. The introduction to this new builder means you now build content with “little blocks”. The goal is to make creatively dynamic and rich content available to users of all

Every year people spend thousands of dollars upgrading our lives. From the cars we drive, to the clothes we wear, to the houses we live in. We want the best, up-to-date styles, and let last year’s fads slip into sweet nostalgia. One thing that we often overlook, however, is popular trends in everyday marketing design.   At one point in the history of the world, Comic Sans made its debut as a popular, informal document/childrens materials font. Thankfully, the world one day decided that it was time to put it on a shelf and leave the style in a box labeled “not for reuse.” That’s exactly what needs to happen with some trends that still make their way into popular culture and common designs.   To help sort it all out, here are 5 design trends that we don’t feel make the cut for