Our recent billboard campaign for the Deputy Sheriff’s Association of Bexar County garnered a lot of attention, from the public, the media, and even the Texas Governor! These eye-catching boards were part of our client’s effort to bring awareness to the community about public safety issues caused by staffing shortages at the Bexar County Sheriff’s Office. Were they scary? Yes—but residents, the media and public stakeholders got the point. Hundreds of Bexar County residents commented on social media about the boards, and the campaign was covered extensively by local media, so much so that it caught the attention of Governor Greg Abbott who came to San Antonio to hear ideas on how to better address law enforcement staffing shortages in large counties.