Product: The totality of goods or services that a company makes available; output Brand: A set of distinctive characteristics that establish a recognizable image or identity of a person or thing. A really good product can still be replicated. A really good brand, however, has the power to distinguish that product from competitors. This is …
Social media platforms are a great tool for building and sharing your brand. So, you’ll want to take advantage of multiple platforms without spreading yourself too thin. You’ll need a strategy to help you pick the platforms that are going to be most beneficial to your business. To do this you’ll need to figure out which …
What Social Media Platforms are Best for Your Business? Read More »
2020, what a year! Businesses have been forced to adapt to new realities. Consumers likewise have changed how they shop, socialize, get news and frankly, spend their money. The pandemic has in many ways just accelerated the timeline of consumer trends already in motion. So even when the effects of the pandemic recede, businesses should …
Green Bean Casserole – Account ExecutiveEven during the holidays, you go towards the healthier options. You are the only one at the table to not go back for seconds and maybe even skip dessert. Yikes. You also feel obligated to make sure everyone gets along- facilitating the conversation and steering away from the controversial subjects. …
Agencies & Thanksgiving: What your favorite dish says about you! Read More »
Businesses have lavished a lot of attention on millennials, but the upcoming generation, generation z, creates a new challenge for marketers. Those born after 1997 have a small attention span, get the majority of their news from social media, and have never known a life without technology. According to Forbes, Gen Z has a purchasing …
If there’s one thing I’ve learned about myself, it’s that I don’t have the biggest attention span, and neither do most people nowadays. This is where the elevator pitch comes in. So what exactly is an Elevator Pitch? To put it simply, it’s an informal presentation that should last no longer than 30 seconds. In …
With more than 70% of all Americans on social media, your business, especially if you’re a small business, needs to be there too. Social media is critical to building brand awareness, generating leads, and ultimately converting them into sales. You know all this, but do you know which platforms best complement your products and services …
Video, one of the most engaging forms of content, is dominating social media right now. With the introduction of more video platforms, we have also seen those primarily known for photo and idea-sharing leverage the power of video. However, not all video content is suitable for every one of your social media accounts. Creating engaging content is …
Public Alliance is one of San Antonio’s most successful and creative ad agencies, but in an industry as competitive as ours, what sets us apart and keeps us ahead of the pack? In many ways, it’s the art department that helps make our most creative ideas come to life and our best strategies have so …
It Takes A Bold Client To Do Something Different. Read More »
The emergence of COVID-19 has altered the way we all live and work, and that includes the world of digital marketing. While the pandemic’s full impact is still to be determined, its effects on digital marketing has been profound as people increasingly go online to meet their day-to-day needs. From SEO to the way businesses …
