Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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My Public Alliance Internship. No, No, That Wasn’t a Question.

This semester I had the incredible opportunity to intern at Public Alliance. As a soon-to-be college graduate, I was eager to earn real world experience and gain the knowledge and skills needed to succeed in the industry. During my time at Public Alliance, I learned a lot about marketing and the inner workings of an advertising agency.

At first, I didn’t know what to expect from my internship at Public Alliance. Was I going to be living ‘The Devil Wears Prada’ nightmare by fetching everyone coffee and picking up their dry cleaners? Was I going to love it or hate it? I was both afraid and excited to be an intern at Public Alliance.

Thankfully, I didn’t have to go on coffee runs for anyone and I really enjoyed working with the marketing professionals at Public Alliance because I learned a lot, especially about digital marketing. For example, I learned about working on the front and back end of a website, improving the visibility of a website, and inputting products and images on a site. As an intern, I created gravity forms in the back end of a site and tested out forms on the front end. I helped improve the SEO of websites by selecting strong keywords that would enhance the visibility of the site. I also learned how to input products and assign images with alt tags to help identify them in a search engine. I conducted a site audit and made copy edits. I was exposed to new tools and software programs used in the field. I performed daily tasks that broadened my knowledge about marketing with a fun mix of graphic design work.

In addition to technical skills, I also earned professional skills such as: teamwork, adaptability, time management skills, attention to detail, and interpersonal skills that are guaranteed to help me in future work opportunities.

Overall, I have learned so much working as an intern at Public Alliance, and I’d recommend it to any student wanting to get hands-on experience in the advertising industry. During my four months with the agency, I gained a broader understanding of the structure of websites and the maintenance they require and developed a well-rounded skill set. Interning at Public Alliance has truly been a great learning experience and I will always be grateful – thank you for the amazing opportunity!

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