Maintaining a Google My Business account is a vital component for local search engine ranking. In 2014, Google rolled out their update, Pigeon, which gave local businesses an advantage over national businesses when it came to local search. Now in 2018, we are receiving a new range of updates and features to further help an organization receive leads, traffic and brand awareness. Below is a list of just a few major updates and how they may impact your Local Business listings. Local Map Pack Update The Local Map Pack Update has drastically changed how users interact with the local search results page (SERP). The new update focuses on hyperlocal marketing and allowing their mobile experience /voice-activated services to integrate with SERPs. Google My Business is where Google Maps and local searches pull most of the data for your business, which typically includes