Meet Sheena, Account Executive
Our industry is ultra-competitive, which is one reason why we place such importance on being responsive to our clients and making sure they get what they need, when they need it. As an account executive (AE) whose job is to project manage and interface with clients, our agency’s ability to meet this commitment relies heavily on my – and our agency’s other AE’s – ability to effectively manage and communicate. AE’s need to be proactive in handling multiple clients and projects simultaneously, so, time management and organizational skills are critical to succeed in this job.
Here’s how I leverage time management and organizational skills to meet and exceed our clients’ expectations, forge lasting partnerships and achieve results.
- Mastering Time Management:
Time is our most valuable resource, and in this job, must be effectively managed. To optimize my productivity, the first thing I do each morning is prioritize my tasks. I begin by creating a comprehensive to-do list, highlighting urgent tasks and long-term goals. By setting realistic deadlines and sticking to them, I ensure that projects progress smoothly, without last-minute rushes or hasty decisions. - Streamlining Communication:
Clear and efficient communication is vital for fostering strong client relationships. So, I always I keep open lines of communication, and quickly respond to emails, phone calls, and texts. Our agency uses project management software and collaborative platforms to keep all our team members informed and on task, which increases internal efficiency and helps me strengthen the relationship with our clients. - Personalized Client Solutions:
Understanding each client’s unique needs and goals is at the heart of providing personalized solutions. My organizational skills come into play as I document client preferences, feedback, and expectations. This enables me to work with my team to craft tailored strategies that resonate with their brand and target audience. By presenting our clients with solutions that cater to their specific needs, I demonstrate our agency’s commitment to their success. - Proactive Problem-Solving:
I take pride in being a problem-solver, and I’m always on the lookout for potential roadblocks so that I can figure out a way to address them, right away. By doing regular project assessments and risk analyses, I can identify potential challenges and develop contingency plans. This approach not only minimizes disruptions but also shows our agency’s ability to adapt swiftly to changing circumstances. - Creating Efficient Workflows:
In the competitive world of advertising, efficiency is the key to staying ahead of the game. My organizational skills are key to creating streamlined workflows and processes. By working with my team to optimize internal procedures and leverage automation where possible, I ensure that tasks are completed quickly and correctly. This not only improves the overall quality of our work but also allows us to take on more projects without compromising on excellence. - Juggling Multiple Clients with Ease:
Managing a diverse client base can be daunting, but my time management skills allow me to handle various accounts with ease. I have dedicated time slots for each client, allowing me to singularly focus on their needs. Regularly updating project statuses and deadlines on shared calendars keeps everyone informed, preventing any overlapping commitments. By treating each client with the same level of importance and attention, I build lasting relationships based on trust and reliability.
My time management and organizational skills integral to delivering outstanding client service. While my process might seem like common sense, and for the most part it is, the difference between you, as the client, getting what you signed up for, or not, is working with professionals who can provide the level of service you need and expect. At Public Alliance, we’re proud of our longstanding client relationships, which we believe is a testament to our ability to provide services that deliver what our clients need and expect.
