My role has changed over the years as I have transitioned from a broadcast journalist to a public affairs consultant at a top public relations
Over the past two years, employees have begun asserting their personal identities at work more than ever as the workplace itself has gone virtual. When
It’s that time of the year again—yes, the end of it—when we are supposed to look back at the past 12 months and act like
Hardly any Twitter trend is off limits to brands. If it’s humorous, all the better—provided your brand is in on the joke. Last month, brands
Public Alliance was retained by the San Antonio Police Officer’s Association (Client) in August 2020 to plan and manage an integrated city-wide campaign with the
June is Pride Month and over the past couple of decades we’ve all seen corporate America rush to show how much they support LGBTQIA+ awareness
Public Alliance is well known for our award-winning marketing and advertising, but during election season, we’re also sought out for our political campaign planning, strategy,
Is your Google ranking suffering and you’d like to know how to improve it? If you already have an established website, let’s start by analyzing
Product: The totality of goods or services that a company makes available; output Brand: A set of distinctive characteristics that establish a recognizable image or
Social media platforms are a great tool for building and sharing your brand. So, you’ll want to take advantage of multiple platforms without spreading yourself
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