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Insights

The Brand Effect

Product: The totality of goods or services that a company makes available; output Brand: A set of distinctive characteristics that establish a recognizable image or

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2021 Marketing Resolutions

2020, what a year! Businesses have been forced to adapt to new realities. Consumers likewise have changed how they shop, socialize, get news and frankly,

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Marketing to Gen Z

Businesses have lavished a lot of attention on millennials, but the upcoming generation, generation z, creates a new challenge for marketers. Those born after 1997

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