Intelligent Engineering Services
Known for more than 15 years under their previous name, Intelligent Engineering Services (IES), a leading structural and civil engineering firm, sought a complete rebrand in 2014. To undertake this important project, which would be so critical to the future success of the firm and their employees, the owners sought the assistance of Public Alliance. Our work on establishing a new name and look also included an aggressive marketing and public relations strategy to introduce the “new” company to its existing and future clients. Our team handled all aspects of the rebrand, from creating their new name and logo to developing their online presence (website, SEO, social media) and marketing collateral, to handling PR efforts with local media and trade press.