Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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Digital Marketing & Advertising

Public Alliance is a leading digital marketing agency in San Antonio, serving clients across Texas and throughout the United States. Whether you’re seeking local marketing or marketing to customers nationwide, we combine strategic creative with cutting-edge media, search engine optimization (SEO), pay per click (PPC) advertising, and analytics to deliver effective digital marketing solutions and advertising campaigns with measurable results.

The online marketplace is always evolving and increasingly competitive. To keep up, you need a professional digital marketing agency that not only understands how today’s consumers search for what they need, but also a partner that can develop the right digital marketing solution for you, whether your market is local, statewide, or national. Our goal is to help your brand become the one that’s known as the right answer wherever your prospects are looking: search, social media, industry or trade media or email.

Right now, people all across the country are online looking for your products or services. The question you have to ask yourself is whether or not you’re doing everything you can to make sure you’re found – first! Our digital marketing specialists deliver online marketing solutions to ensure that your content and messages connect and motivate in a meaningful way. Public Alliance understands the consumer journey from awareness to consideration to action, and our online marketing strategies create easy to find and engaging experiences for your target demographic.

Digital Advertising

Digital (online) advertising broadens your brand’s reach and allows you to tap into new, targeted markets, via search, social media, or banner display ads. When done correctly, the messages and content you send out into the world are no longer flying blind, they are targeted, seen by the audiences you want to see them or with interests that intersect with your services or products. Public Alliance works to ensure you get the best ROI in social advertising through strategic planning, high quality ad creative, and continuous campaign measurement and optimization.

Content Marketing (SEO)

Online content impacts the way your clients and customers find, think, and feel about your brand, service, or product. By combining high-quality creative, innovative content, Search Engine Optimization (SEO), and social media best practices, your business or organization will be easy to find and will attract and engage your target audience. Public Alliance’s Content Marketing services put your brand in front of prospects, then through highly targeted, creative, top quality digital content, influences them to act.

Search Engine Marketing

Getting the competitive advantage online is what Search Engine Marketing (SEM) is all about. Our SEM practices employ optimization best practices and take into consideration search engines, social network and online news media preferences while catering to the needs of your target demographic. SEM increases your online visibility and places your brand in front of the right audience, on the right medium, and at the right time.

Email Marketing

Email marketing should be a part of your integrated online marketing program. Our team will work with you to deliver a consumer-centric program geared at converting and retaining your target audience. We’ve honed our email marketing process to create a results-driven approach to messaging, Call To Action (CTA), lead capture and conversion metrics.

Website Analytics

Understanding your target audience’s path from discovery to conversion is key in determining what changes you can make to achieve more conversions. Our data-driven approach helps us determine which metrics are most important and what actions we can take to help you. To effectively measure your marketing activities against your overarching business goals, you need both data and analysis. Public Alliance provides both, giving you what you need to identify successes or inefficiencies, as well as drive future content and planning.

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