Branding

Our brand campaigns increase awareness of your reputation by communicating what your organization does and how well it does it, and providing a way to bring that information to mind in an instant. Public Alliance works to make your brand ubiquitous, so that customers associate your company and its reputation with every product and service you provide. We collaborate with you to create brand’s personality, identify what your company wants to be known for, set goals for brand marketing, assure your brand resonates with the core values of your target audience, and develop a consistent message across multiple advertising channels.

Outdoor (Out of Home) Advertising

Out-of-home advertising, historically known as outdoor advertising or billboard advertising, is comprised of several hundred standard advertising formats that surround and immerse consumers outside the home. Whether they are stuck in traffic, waiting in line or just walking around, out-of-home advertising, if done in a creative and attention-grabbing way, can be cost-effective and increase your consumer base. Since the most effective advertising campaigns usually involve a multimedia mix, it makes sense to leverage marketing dollars for maximum impact by including outdoor as a primary medium.

Direct Marketing

Our direct marketing professionals are experts in effectively integrating direct marketing into the communications mix. We have launched successful campaigns to customer, professional and business targets, and recognize the importance of designing each direct marketing initiative to maximize long-term performance of the database being used.

Public Alliance knows that targeting and list selection are the most critical steps in a successful direct marketing program. Our creative staff is familiar with the distinction between copy and layout for direct marketing vs. awareness advertising. We collaborate with you to develop and execute a strategy-driven direct marketing program, which always includes strong “calls-to-action.” Whether you’re trying to connect locally or nationally, Public Alliance has you covered. We offer full copywriting and graphic design services in addition to production and fulfillment that gets compelling and beautifully designed marketing materials into the hands of your target audience in a timely fashion.

Collateral Development

Our marketing collateral services combine clearly presented information with compelling graphics to engage your audience and successfully communicate your message. We help you to build brand equity and generate conversions through effective marketing collateral services that include:

• Annual reports
• Brochures
• POS Displays
• Business Identity (cards, letterhead, envelopes)
• Folders
• Newsletters
• Rack cards and other customized collateral

Public Alliance partners with you to create great collateral materials that get attention and quickly explain the benefits of your offerings. Through effective design and professional copywriting and design services, we ensure that your marketing collateral reflects your brand, tone, and intent to perfection, and are designed to drive action.

Public Relations/Event Marketing

Understanding how consumer’s brains process information is a key to effective public relations and event management. We will help you to create a public relations campaign that is effective in building public collateral with your target markets. We specialize in distilling complex messages and developing creative strategies to deliver them effectively. We provide clients with a high level of expertise in the following areas of communication:

• Brand-building public relations
• Company/organization image-building
• Company/organization promotion through media relations
• Crisis management
• Improving community relations
• Consumer and trade media relations
• Event development and management
• Digital and new media

We provide everything from press releases and media alerts about a product/service improvement to a strategic, long-range program that might include publicity, special events, press kits, press conferences, free product sampling, charitable tie-ins and third party credibility. A good public relations program is important for most industry marketing because it develops third party credibility by positioning key personnel as thought leaders with key members of the media. Working with new media and other outlets, Public Alliance can help position you in the best light directly with members of the public.

Print Advertising

Print advertising isn’t right for every client or campaign, but it can be very effective when it’s the right medium and you target the right audience with the right ad. From newspaper, direct mail, postcards, letters, flyers, magazines, journals, and even coupons/special offers, are all forms of print advertising; Public Alliance’s print marketing services take the guesswork out of your print advertising and streamline it for results. A print piece can engage a person and interact with them in ways the web cannot. Print has the diversity of being able to stand alone or work with other media to create dynamic and effective multimedia marketing campaigns.

Our print marketing services include developing print marketing plans and print marketing strategies to deliver effective print marketing materials and print advertisements. There is still a variety of traditional print publications through which your audience can be reached including – newspapers, magazines, posters and direct mail. We provide professionally written and designed advertising as well as management of schedule and submission requirements to the publication.

Radio & Television Advertising

Public Alliance maintains professional voice and film professionals and production teams for our television, radio, and video productions, and our production managers handle all facets of radio advertisement and television advertisement production, from development to media planning and media buying. We have extensive video production experience and take a lot of pride in our work. We specialize in full service video production and broadcast studio design for website, television and company communications.