We work with clients, both large and small to plan and execute traditional marketing campaigns that effectively drive conversions. Though we live in a digital world, there are still some forms of marketing that remain enduringly effective. We are advocates for multi-channel marketing strategies that combine traditional marketing techniques with complimentary digital efforts, and our traditional marketing services play an important part of a well-executed marketing strategy.
Public Alliance creates advertising campaigns and marketing materials that are consistent with your brand and messaging. While it’s imperative to promote yourself online and on social media, you need to be everywhere people are, and sometimes that’s not online, where there’s a lot of noise online and where your message can be crowded out. Traditional marketing tactics like promotional videos, direct mail, print and outdoor advertising, brochures, and POS displays grab attention out in the “real world.” The best strategies use a coordinated mixture of both online and offline campaigns in order to reach your target audience at different times to create top of mind awareness.