Event Planning & Marketing
Your Partner for Unforgettable Events
Planning and executing successful events can be a daunting task. That’s why when it comes to planning, managing, and marketing your conventions, conferences, fundraisers, and other major events, Public Alliance is your trusted ally.
As a full-service marketing, advertising, and PR agency, we offer a “one-stop” solution to cater to all your event needs. With our comprehensive suite of services and expertise in digital marketing, we ensure that your event not only stands out but reaches its maximum potential.
With years of experience in the event marketing and management industry, Public Alliance has successfully organized and managed countless events of varying scales and complexities. Our team of seasoned event professionals brings a wealth of knowledge and expertise to the table, ensuring that every aspect of your event is handled with precision and care.
Why Choose Public Alliance?
- Seamless Event Planning. At Public Alliance, we take pride in our meticulous event planning process. From the initial brainstorming sessions to the final execution, our team works closely with you to understand your organization’s goals, target audience, and desired outcomes. With our long experience in event planning, we seamlessly integrate your vision with our strategic approach, resulting in a flawlessly executed event that exceeds expectations.
- Expert Event Management. Leave the intricate details and logistics of event management to us. Public Alliance’s event management team excels in coordinating vendors, managing timelines, and overseeing event logistics. We handle everything from audiovisual setups and venue arrangements to registration management and attendee engagement, allowing you to focus on the big picture and make lasting connections at your event.
- Strategic Marketing. From social media campaigns to targeted email marketing and media outreach, we leverage our expertise to maximize event visibility and drive attendance.
- Amplify Your Reach with Strategic Marketing. An exceptional event requires effective promotion and marketing to attract the right audience and generate buzz. Public Alliance offers comprehensive marketing strategies tailored to your event, utilizing a mix of traditional and digital marketing channels, which we leverage to promote your event, drive registrations, and boost awareness. Our expert digital marketers employ a strategic mix of social media campaigns, targeted email marketing, search engine optimization (SEO), and online advertising to amplify your event’s reach and create a buzz that resonates with your target audience.
- Captivating Design and Branding. First impressions matter, and we believe that exceptional event experiences begin with captivating design and branding. Public Alliance’s creative team specializes in creating eye-catching event themes, logos, and collateral that reflect your organization’s identity and culture, and captures the essence of your event. We pay meticulous attention to branding consistency across all event materials, creating a cohesive and memorable experience for your attendees.
- Engaging Content Creation. Content is king, and our team of skilled content creators understands how to captivate your audience. From compelling event descriptions and impactful speaker profiles to engaging social media content and informative blog posts, Public Alliance ensures that your event’s messaging is on point and resonates with your target audience. We craft persuasive copy that drives registrations and builds anticipation for your event.
- Comprehensive Post-Event Analysis. Public Alliance believes in continuous improvement, and our commitment to excellence doesn’t end when the event is over. We conduct comprehensive post-event analysis, gathering valuable insights, and feedback to help you measure the success of your event. Our data-driven approach allows us to identify areas for improvement, enhance future events, and ensure a continuous cycle of growth and success.
Partnering with Public Alliance means gaining a trusted event planning, management, and “one-stop” marketing partner who is dedicated to making your event a resounding success. From the initial concept to the final wrap-up, we work tirelessly to ensure that every aspect of your event is executed flawlessly, leaving a lasting impression on your attendees and delivering a high return on your investment.
Sheena Edwards is a seasoned project manager with an extensive background in marketing, communications, and event marketing and management. She holds a communications degree from Trinity University and has successfully managed large-scale conferences, excelling in both planning and execution. Her skillset extends to social media management, PR, and marketing, using a blend of traditional and digital strategies. Her hands-on approach to event marketing and management helps ensure project success and brand visibility.
Jennifer Brooklyn is a sought-after expert helping clients bring their story to life through engaging events, captivating marketing, and the art of storytelling. Brooklyn has worked in the hospitality industry for over a decade and possesses a wealth of experience bridging the gap between concept and execution with a focus on creating events that wow guests from the moment they arrive. Her meticulous approach ensures that no aspect, no matter how small, is overlooked, as she firmly believes that each phase of an event presents an opportunity to engage and captivate attendees.