Public Alliance

Winning Hearts & Spirits of Spanish-Speaking Communities

Another Hispanic Heritage month has ended, but, whatever the time of year, companies should always strive to reach and engage with Spanish-speaking communities, by leveraging media partners to powerfully deliver their message. ¡Hola, Amigos! Are you engaging effectively with Spanish-speaking communities across the country? In Latin America? You should be! US Hispanics’ buying power has …

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Public safety campaign creates buzz in Bexar County

Our recent billboard campaign for the Deputy Sheriff’s Association of Bexar County garnered a lot of attention, from the public, the media, and even the Texas Governor! These eye-catching boards were part of our client’s effort to bring awareness to the community about public safety issues caused by staffing shortages at the Bexar County Sheriff’s …

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6 Tips for Engaging with Media and Ensuring a Successful Interview 

My role has changed over the years as I have transitioned from a broadcast journalist to a public affairs consultant at a top public relations company. But one thing has always remained the same – the power of the media! It’s not just about building a brand; it’s about creating awareness of your organization to …

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A Historic Win

Public Alliance was retained by the San Antonio Police Officer’s Association (Client) in August 2020 to plan and manage an integrated city-wide campaign with the goal of defeating Proposition B, which was on the May 1, 2021 San Antonio municipal ballot, and if approved by voters would have repealed collective bargaining rights for San Antonio …

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Improving SEO & Maintaining Domain Authority

Is your Google ranking suffering and you’d like to know how to improve it? If you already have an established website, let’s start by analyzing and troubleshooting it to see if you’re following Best Practices according to Google. Best Practices include high-quality content (especially on your home page), quality link building, visibility in search queries, …

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