Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.


A TikTok video called “how Panera prepares mac and cheese” exposed the “fast-food” way Panera Bread prepares its Mac and Cheese, and caused a controversial uproar on social media platforms with users split on the restaurant’s ways of meal prep. Whatever your stance on the situation, the video went viral, having 945,000 likes and 9,000 comments at the time of publication. This begs the question if used for marketing purposes, can TikTok be a great way to get your brand noticed and go viral yourself?  How Can Your Brand Use TikTok? Celebrating its third anniversary, TikTok, an app which consists of funny looping videos and music montages made by other users, is used for humor purposes and senseless entertainment. What felt like a replacement for the now defunct Vine, is now being taken seriously by brands and marketing industry professionals. An app

After-hours calls from clients, several new accounts added to your plate, and dealing with surly creatives will bum you out this fall, but don’t worry, if you get tired of it all there are a million other jobs you can do with your advertising degree. You’ll continue to have too many meetings and too little time, but have no fear, once you’re finally ready to dig in to work, your computer will crash providing some much-needed “you time.” Although you’ll finally be included in some client meetings this fall, when you show your designs they’ll all still say, “I could have done that.” No one knows exactly what you do or how you do it, but that’s ok because this fall you’ll be very busy with several new clients who, by the way, all want to be #1 on Google by the end

I am a graphic design student at the University of the Incarnate Word in San Antonio, TX and the newest intern at Public Alliance. I have noticed several trends within the design community that have erupted in 2019 from logo work to typography choices, illustration styles, and so much more creating a revived movement in this era of design. Here we can see some examples of the trend. 1. ART DECO Recently graphic designers have taken a liking to the complex lines-work and symmetrical style from the twenties. Art Deco was first introduced after World War I and continued for almost a half-century. The very glamorous and overly embellishing style has found its way to today’s designs and seeing this trend blow up especially in logos is great way to pay homage to the past yet look to the future. 2. BUXOM SERIFS It’s

This semester I had the incredible opportunity to intern at Public Alliance. As a soon-to-be college graduate, I was eager to earn real world experience and gain the knowledge and skills needed to succeed in the industry. During my time at Public Alliance, I learned a lot about marketing and the inner workings of an advertising agency. At first, I didn’t know what to expect from my internship at Public Alliance. Was I going to be living ‘The Devil Wears Prada’ nightmare by fetching everyone coffee and picking up their dry cleaners? Was I going to love it or hate it? I was both afraid and excited to be an intern at Public Alliance. Thankfully, I didn’t have to go on coffee runs for anyone and I really enjoyed working with the marketing professionals at Public Alliance because I learned a lot,

Instagram is slowly becoming the next Facebook in terms of popularity. It is the second most used social media platform and approximately 32 percent of internet users in the U.S., including social media marketers and influencers are utilizing Instagram, but are they utilizing it to their advantage? Instagram is a visual platform based on a mixture of photos and videos. As the visual captures the audience’s attention, it’s the caption that can drive a conversation and make a significant impact on your insights. A witty and well-crafted caption allows you to take your visual further, increasing your likes and comments and driving consumers to your brand. Here are three tips for writing captivating captions that will help engage Instagram audiences with your content.   Explain What Your Photo Does Not Convey Your caption should fill in the details not expressed in the photo.

With the growth of sites like Squarespace, Wix and other WYSIWYG builders, the competition for user-friendly interfaces on websites has gotten intense. Wordpress has had the same editor interface for almost 15 years, so after 6 months of testing and community feedback, Gutenberg is finally here. What is Gutenberg? Gutenberg is the latest editor released for Wordpress. It is named after Johannes Gutenberg, the inventor of a printing press which introduced printing to Europe during the 1400s. (Definitely not to be confused with Steve Guttenberg from movie classics like “Police Academy” or “Three Men and a Baby”!) Past builders required knowledge in HTML or to utilize shortcodes to make your site work correctly. The introduction to this new builder means you now build content with “little blocks”. The goal is to make creatively dynamic and rich content available to users of all

Every year people spend thousands of dollars upgrading our lives. From the cars we drive, to the clothes we wear, to the houses we live in. We want the best, up-to-date styles, and let last year’s fads slip into sweet nostalgia. One thing that we often overlook, however, is popular trends in everyday marketing design.   At one point in the history of the world, Comic Sans made its debut as a popular, informal document/childrens materials font. Thankfully, the world one day decided that it was time to put it on a shelf and leave the style in a box labeled “not for reuse.” That’s exactly what needs to happen with some trends that still make their way into popular culture and common designs.   To help sort it all out, here are 5 design trends that we don’t feel make the cut for

Pantone announced the color of the year, but a lot of people are wondering what the heck to do with it. So we're here to help you out. Here's a little inspiration on ways to liven up your space with Living Coral. First up: Living for It! Perfect for those of you out there who aren't afraid of a little color. Here's hoping your 2018 is as lively as this color palette. The O.K. Coral If you're someone who likes to play it a little bit safe, try using Living Coral as the perfect punch of color for your neutral color palette. Flamingo Lingo Somewhere in the middle? Don't worry we've got you covered. A little bit of pop with a little bit of neutral is great all to enjoy. Lastly, we have Holding on to Winter There's something about a nice cool-toned palette that might be icy,

Just as environmentally-conscious people and organizations are concerned about their carbon footprint, your brand’s digital footprint and reputation should be of equal consideration. There are a lot of misconceptions out there about online “reputation management.” Some people discount how much your online image matters, others choose to ignore negative comments and reviews – hoping nobody will see them or they’ll just, somehow, disappear – and still others think SEO and online reputation are unrelated. These can all spell disaster for your organization’s brand. Trying to manage your brand’s reputation online and optimizing your website for search engines might seem intimidating, and it can be difficult if you don’t know the proper steps to take and how to execute them, but managing both are critical to your brand’s success. You need to constantly monitor and manage your online image, and never let

Your Business Website Needs Captivating Blogs! Here’s why. A weblog, or blog for short, is an online informative journal that displays information chronologically, from newest to oldest, and is a platform where a single writer or group share their views on various subjects. If utilized for the purpose of content marketing, blogging is a necessary part of a comprehensive marketing strategy and a powerful lead generating method. To achieve the best results for your business, pair your strong blog content with strategic search engine optimization. Here’s how your business can benefit from a well-developed blog. Drive Traffic to Your Site. A blog is used to provide clever and useful ideas when a client is looking for information online. If the blog peeks the client’s interest, traffic on your site goes up and so does the time the user spends reading it. That blog