Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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[gravityform id="2" title="true" description="false"]   Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default. HTTPS is easier and cheaper than ever before, and it unlocks both performance improvements and powerful new features that are too sensitive for HTTP. —Google Security Blog In the upcoming version Google Chrome 68, anticipated for release in July 2018, the web browser will begin displaying a warning that websites accessed over HTTP are “not secure.” This is the latest change in Google’s campaign for a secure web, reinforcing the use HTTPS on websites. As our valued client, our goal is to make sure you are prepared for this change. We can install this critical component immediately and the cost of an SSL Certificate is only $50 per year. When it comes to

You might assume that online engagement and business is down due to the summer months and you may be right. More people are on vacation and your clients are more casual about giving your company some business. Unfortunately, business doesn’t take a day off and effective marketing throughout the summer months is a must.  That’s where we come in! It is our job as an advertising firm to provide clients with a marketing strategy that is sure to help them achieve goals and boost business.  Summer is a great time to brainstorm and create new and innovative marketing strategies because there could be less competition strategizing for summer, allowing you to stand out and above the rest. Here are some summer marketing ideas and tips that work! Write Blogs: If your website doesn’t include blogs yet, you should start including them now.

Here at Public Alliance, we hold a great deal of pride in the digital marketing work that we do especially when it comes to using social media for business. Facebook is and continues to be the best social network to utilize for business and while other platforms can get find you a higher online audience, Facebook remains king. Facebook currently has over 202 million active users and the CEO Mark Zuckerberg said that the average US consumer spends 40 minutes on Facebook per day. Of these 202 Million users, the primary user’s demographics derive from the 35 to 54 year-old market making up 67 million US users and the 25 to 34 year-old market making up 51 million US users. Facebook is also still a growing platform where the largest growth coming from the 65+ demographic with a 44.4% growth

Social media platforms are a great way to promote your brand. Social networks are free, easy to use, and from a business standpoint, can be the interactive link between your company and your current and potential clients. According to Ad Age, consumers say that social media plays almost a big a role in their purchasing decisions as does television. Here are more reasons why social media should be a big part of your company’s marketing efforts. 1. It’s cheap. Running a social networking campaign is as cheap as it gets. It costs nothing to share posts, photos, etc., unless you pay to boost your content to get a bigger reach. Hiring a marketing firm is the best way to have your pages managed because they can find the best content to share, compare your analytics with that of your competitors, and they’ll