Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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Is your Google ranking suffering and you’d like to know how to improve it? If you already have an established website, let’s start by analyzing and troubleshooting it to see if you’re following Best Practices according to Google. Best Practices include high-quality content (especially on your home page), quality link building, visibility in search queries, and a clear hierarchy within your web navigation. Conducting your site under the suggested Best Practices according to Google is the foundation of developing a high-performing website. If your site is already developed there are several tools you can utilize to properly assess it. ‘Lighthouse’ is an extension you can add to your web browser. Once added, you can generate a report grading your performance, accessibility, best practices, and SEO. Some of these carry more weight and importance than others. Let’s start with SEO. There are three