Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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2020, what a year! Businesses have been forced to adapt to new realities. Consumers likewise have changed how they shop, socialize, get news and frankly, spend their money.  The pandemic has in many ways just accelerated the timeline of consumer trends already in motion. So even when the effects of the pandemic recede, businesses should continue to adapt and innovate, creating new ideas, concepts, and processes to meet new consumer demands. As always, effective marketing is key to profitability and staying ahead of the competition, so consider these marketing resolutions for your business in 2021.Evaluate PerformanceBefore you can commit to being better in 2021, it’s important to understand your performance in 2020. Whether your marketing content focuses on blogs, social media, podcasts, or anything else, evaluating results and setting new goals based on them should be a top priority. Consider your