If there’s one thing I’ve learned about myself, it’s that I don’t have the biggest attention span, and neither do most people nowadays. This is where the elevator pitch comes in. So what exactly is an Elevator Pitch? To put it simply, it’s an informal presentation that should last no longer than 30 seconds. In those 30 seconds or less, the goal is to describe what you do or sell, in order to earn a follow-up conversation with your audience. These are the 5 basic steps towards the perfect elevator pitch. Identify your reason for presenting: Are you trying to catch the eye of a certain company or client? Or do you simply want the world to know who you are and what you can do to better their lives? No matter what the reason, make sure you figure out what