With more than 70% of all Americans on social media, your business, especially if you’re a small business, needs to be there too. Social media is critical to building brand awareness, generating leads, and ultimately converting them into sales. You know all this, but do you know which platforms best complement your products and services and which provide the best bang for your buck? No matter what you sell, the number one place for your business to be, whether you’re big or small, is Facebook. Even with as much bad PR as it has gotten in recent months, about 2.6 billion people still use Facebook every month. In addition to reaching the most people, Facebook is relatively cheap to advertise on and allows your business to micro-target your audience. Like other platforms that have benefitted during the COVID pandemic, such as

Video, one of the most engaging forms of content, is dominating social media right now. With the introduction of more video platforms, we have also seen those primarily known for photo and idea-sharing leverage the power of video. However, not all video content is suitable for every one of your social media accounts. Creating engaging content is one step in the right direction, but in order to successfully share your videos to the right audience, you need to know how to optimize based on the platform. For example, where vertical video is seeing success on Instagram and Facebook, LinkedIn crops videos to a square on their feed. Here is a guide on the best practices for each platform. Instagram Instagram offers different kinds of video- Stories, IGTV, Instagram Live, and normal video posts. Currently, live videos and stories are the most effective