Social Media For Business: A Guide
With more than 70% of all Americans on social media, your business, especially if you’re a small business, needs to be there too. Social media is critical to building brand awareness, generating leads, and ultimately converting them into sales. You know all this, but do you know which platforms best complement your products and services and which provide the best bang for your buck? No matter what you sell, the number one place for your business to be, whether you’re big or small, is Facebook. Even with as much bad PR as it has gotten in recent months, about 2.6 billion people still use Facebook every month. In addition to reaching the most people, Facebook is relatively cheap to advertise on and allows your business to micro-target your audience. Like other platforms that have benefitted during the COVID pandemic, such as
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