While it’s always a good idea for your business to post Facebook content organically, there are even more opportunities for your brand when you "boost" content. Using paid social media reaches a larger audience instead of just showing up in your followers feeds, where it can get overlooked. With paid social ads, your content is guaranteed to be seen. Want to generate leads, sales, and to drive traffic to your website? Paid social is the best way to do it. Consumers are 24% more likely to make a purchase after seeing a paid social ad than an organic one. Why are social ads more effective? It’s simple: they find the right audience. With paid social, you can target audiences based on location, interests, and many other factors. So, if you want to get the most out of your social ad campaigns