Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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Online behaviors have changed amid the COVID-19 pandemic. While some companies that provide "essential goods" may thrive in the midst of the Coronavirus, many others are being  forced to reevaluate their business strategy and budgets.  Doing business in uncertain times can be stressful, but all the work shouldn’t stop simply because demand is low. Here are three types of digital marketing initiatives that you need to keep going, even through a crisis. 1. Social Media The first thing to keep in mind is that “staying home,” means even more people are on their devices, and especially social media. That’s why even though business may be slow, you can’t let your social media presence lag. Your customers still need to see and hear from you. Keep them entertained and informed. They’ll be back after all and they’ll appreciate that you didn’t disappear in