A TikTok video called “how Panera prepares mac and cheese” exposed the “fast-food” way Panera Bread prepares its Mac and Cheese, and caused a controversial uproar on social media platforms with users split on the restaurant’s ways of meal prep. Whatever your stance on the situation, the video went viral, having 945,000 likes and 9,000 comments at the time of publication. This begs the question if used for marketing purposes, can TikTok be a great way to get your brand noticed and go viral yourself?  How Can Your Brand Use TikTok? Celebrating its third anniversary, TikTok, an app which consists of funny looping videos and music montages made by other users, is used for humor purposes and senseless entertainment. What felt like a replacement for the now defunct Vine, is now being taken seriously by brands and marketing industry professionals. An app