Public Alliance is well known for creativity and quality of work, but what sets us apart is the level of personal attention and responsiveness we provide our clients and our commitment to a business culture of integrity and transparency, which includes providing true accountability measures, ensuring clients can effectively evaluate ROI.

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Instagram is slowly becoming the next Facebook in terms of popularity. It is the second most used social media platform and approximately 32 percent of internet users in the U.S., including social media marketers and influencers are utilizing Instagram, but are they utilizing it to their advantage? Instagram is a visual platform based on a mixture of photos and videos. As the visual captures the audience’s attention, it’s the caption that can drive a conversation and make a significant impact on your insights. A witty and well-crafted caption allows you to take your visual further, increasing your likes and comments and driving consumers to your brand. Here are three tips for writing captivating captions that will help engage Instagram audiences with your content.   Explain What Your Photo Does Not Convey Your caption should fill in the details not expressed in the photo.