Social media platforms are a great way to promote your brand. Social networks are free, easy to use, and from a business standpoint, can be the interactive link between your company and your current and potential clients. According to Ad Age, consumers say that social media plays almost a big a role in their purchasing decisions as does television. Here are more reasons why social media should be a big part of your company’s marketing efforts. 1. It’s cheap. Running a social networking campaign is as cheap as it gets. It costs nothing to share posts, photos, etc., unless you pay to boost your content to get a bigger reach. Hiring a marketing firm is the best way to have your pages managed because they can find the best content to share, compare your analytics with that of your competitors, and they’ll